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Source: Saab September 30, 2009
The time is now!
Excellent live performance by Asha Ali! The song is called The Time Is Now. Recorded at the world premiere of the all new Saab 9-5 at Frankfurt IAA Motor Show, September 15, 2009. READ MORE
Source: Saab September 25, 2009
Reveal of the new Saab 9-5 at the IAA in Frankfurt 2009
The reveal of the all new Saab 9-5 at Frankfurt IAA International Motor Show September 15th 2009. Live performance by the Swedish singer Asha Ali. READ MORE
Source: Saab September 22, 2009
All new Saab 9-5 design review at IAA
The all new 2010 Saab 9-5 Sedan design review at the IAA in Frankfurt 2009. By Simon Padian, Saab Brand Design Chief. READ MORE
Source: Saab September 18, 2009
All new Saab 9-5 product review at IAA
The all new Saab 9-5 product review at the IAA in Frankfurt 2009. By Magnus Hansson Manager - Saab Global Product Marketing. READ MORE
Source: Saab September 15, 2009
Animation of Saab stand, Frankfurt IAA International Motor Show, September 15-27, 2009
Passing by Frankfurt this month? If not, click on the link and experience a virtual tour of the Saab stand at the 63rd IAA International Motor Show in Frankfurt, Germany, with the world première of the all new Saab 9-5! Over one million visitors are expected to attend the show! Soundtrack to this animation is Time is now by Asha Ali. READ MORE
Source: Saab September 11, 2009
Asha proves the time is now
One of the most recognisable elements of Saab’s new ‘Change Perspective’ campaign is the striking voice of Sweden’s Asha Ali, whose new single The Time is Now has provided a unique soundtrack to Saab’s latest TV commercial and accompanying microsite changeperspective.saab.com. READ MORE
Source: Saab September 8, 2009
Change perspective.
The launch of Saab’s latest campaign has caused a global stir, encouraging many to ‘change their perspective’ on the future of the Swedish marque. READ MORE
Source: Saab September 2, 2009
Very Modern. Very Swedish.
Following its worldwide online premiere, Saab enthusiasts and media across the globe are getting their first official glimpses of the brand new Saab 9-5 Sedan, scheduled for launch next year. READ MORE
