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The "Anything but ordinary" campaign is about alternative ways of seeing things. We invite people to come "behind the scenes" in the Saab design studio. The TV commercial gives the viewer a sneak preview of what's going on in the design studio, while a deep interactive experience is offered online. The Internet is the central hub of the "Anything but ordinary" campaign. People can engage in the independent thinking that Saab represents and, most important, the new Saab 9-5. The visitor will be able to explore important aspects of who we are (our aircraft heritage, our Scandinavian roots, what inspires us, our passion for driving, and innovative thinking) as well as the new car with all its features.
Dedicated Saab fans can view the TV commercial at the Saab Cars Official Youtube Channel. The launch of the fully integrated campaign will be early autumn 2010. The global campaign will run on the majority of Saab markets worldwide.
Explore the new campaign site by clicking here.
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simon purduethe current 9/5 has stood the test of time, and still looks and behaves in a first class manner.if the new one is half the quantum leap that the first one was over the 9000s, then saab are right back on top of their game# 1August 10, 2010
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VogelWhen will the 9-5 will be available with Adaptive Cruise Control ?# 2August 10, 2010
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IanMMAOH THAT'S GREAT! I Have an 09 9-3 convertible I can't even get service or warranty support on anymore. Geeee makes me wanna go buy a new Saab sooooooo bad!# 3August 10, 2010
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Paul BrownWhen, oh when, will we see images of the estate version of the new 95? This is by far the best SAAB design that has stood the test of time in styling terms. I anticipate the new one will do also....but please can we see it now? :-)) ...and, whilst talking about styling, why aren't any of the new 95 wheel designs using the innovative style of the 3 spoke designs that are, to this day, unique to SAAB???? Come on, use your heritage equity.# 4August 10, 2010
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DotWill they be coming back to Australia?# 7August 10, 2010
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MarcI LOVE YOU GUYS
can't wait til I can afford a nice new 9-5# 8August 10, 2010 -
johnI saw her on the harbour in Mölle in Sweden on a clear summerday. Very pretty. Definitely a qualified challenger in the tough A6 segment.
I have had 2x 9-5# 9August 11, 2010 -
SamJust read that the new 9-5 will only have automatic transmissions--Are you kidding? The reason that I love SAAB is having a great manual transmission available. Not everyone in the States likes automatics. Please, first no hatchback cars--with the 9-5 (thanks GM) and now no manual trans. I guess I'll be keeping my 9000 for another 20 years# 11August 16, 2010
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aFinaly SAAB can be himself :)# 13August 18, 2010
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PedroSencillamente maravilloso.Poseo un 95 sw del 2002 y estoy encantado.Cuando éste el coche por España intentaré verlo.
Muchas felicidades# 15August 22, 2010 -
RickI've had three 9-5 Aero wagons, and loved the cars immensely. My lease ran out at the wrong time; the BMW 535 wagon in my driveway is a disappointment. Produce a 9-5 Aero wagon please!# 16August 22, 2010
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GPlease bring back the hatch and more rounded model! That's why I bought my first 900 many years ago...what an unusual, fun appearance. I wish I had kept it. I ike my current 9-3 but the appearance isn't anything like the old ones....still hoping....# 18August 26, 2010
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JamesWe really love our old 900Turbo convertibles (89, 90, now a 91). It is getting harder and harder to get parts.
Will Spyker be creating a new classic?
The ignition location does get filthy though.# 19August 31, 2010 -
RickyWish it came with the two-tone white/black interior that the old 9-5 and 9-3 had. If it had this I would buy it - the two tone interior works so well on the last gen saabs I can't believe they abandoned it.# 21September 11, 2010
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