Saab Automobile Appoints New Nordic Region Director

Saab Automobile today announced the appointment of Magnus Hansson as Regional Director Nordic, responsible for sales, marketing, aftersales and business development in Sweden, Denmark, Norway and Finland.

Hansson takes up this newly-created position from 1 August. He assumes direct responsibility for the Swedish market, while Country Directors at Saab’s branch offices in Denmark, Norway and Finland will also report directly to him.

This new role is part of a series of key management appointments being made at Saab Automobile as the company establishes a new organization to take it forward as an independent business.

Announcing Hansson’s appointment today, Saab Automobile CEO Jan Åke Jonsson said: “Our home market in Sweden is a crucial component in the success of the company and we are delighted to have Magnus onboard. His new role will enable us to create and benefit from synergies with the other Nordic markets. Their offices have been set up as lean, independent operations and Magnus’s team will also provide dedicated marketing and business support.”

Hansson, 35, who will report to Adrian Hallmark, Executive Director, Sales, is currently Global Product Manager at Saab and brings a broad range of international experience to his new role during 10 years with the company. He is a former Country Manager in Canada, where Saab achieved record sales during his tenure.

Hansson will be succeeded as Global Product Manager by Christopher McKinnon, currently a group leader within the department. Johan Palmér will continue as Acting Director of Sweden with full operational responsibility until 1 August.

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