Saab Automobile Appoints New Sales Director

Hallmark assumes responsibility for Saab´s global sales operations from Knut Simonsson, who retains the position of Executive Director, Brand and Marketing.

“Saab is embarking on a new era as an independent company and I am delighted to be joining the management team at such an exciting time," said Hallmark. “With three new products about to be launched and a re-energized dealer network in place, I look forward to building sales volumes and reinforcing the brand´s presence in major markets around the world."

Announcing the appointment, Jan Åke Jonsson said: “I am very pleased to welcome Adrian to our senior management team.  His broad range of experience makes him ideally suited to this role and I am confident he will add significant value as we start to regain our position in various markets and further grow the Saab business." He continued: “Over the next 16 months we will be launching three new products - the 9-5 Sedan, the 9-4X and the 9-5 SportCombi — Adrian´s contribution will be vital in optimizing the sales of these exciting new products."

Hallmark is a former Managing Director of Porsche Cars GB Ltd and has also been responsible for Bentley´s global sales, marketing and PR activities.  He served as Executive Vice President Volkswagen of America Inc, based in Detroit, before taking up his position as Executive Director of Asia.