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- Wade to join Saab Automobile´s global Interactive Marketing team
- Appointment adds to company expertise in social media marketing
Trollhättan, Sweden: Building on recent successes, Saab Automobile today announced the further strengthening of its global Interactive Marketing department by appointing Steven Wade to its social media marketing team. Wade joins the company effective April 4, and will be based in Melbourne, Australia. He will be part of the global Saab Interactive Marketing team at Saab Automobile.
Announcing the appointment, Mårten Wahlstedt, Director of Saab Marketing Communications, said: “I am delighted to welcome Steven to the team here at Saab Automobile. Engaging with customers through interactive channels and social media such as Facebook and YouTube is of the utmost importance for us. Social media play a major role in the Saab marketing mix, which is why we are keen to strengthen our expertise in this area.
“In recent times, Saab has received enormous interest from the online community. During our Independence Day celebrations on February 23, we added more than a thousand fans per hour on Saab´s official Facebook page. Also, the recently released YouTube videos on the new 9-5 SportCombi and the IQon in-car infotainment system were viewed more than 100,000 times within only a few days of release. I am confident that by bringing in Steven, we can build on these recent successes."
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JeffAside from hiring Jason Castriota, this is the best hire Saab has had in recent memory. I'm so proud of Saab and beyond excited for what this means for all Saab owners going forward. Well done!# 1March 15, 2011
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Lukasz GorasinskiCongratulations Steven, so that was the reason behind the sale :)
Nice one!# 2March 15, 2011 -
AllanThis is an excellent move on the part of SAAB. Without the help of Steven Wade(Swade, as he is affectionately known at SaabsUnited) I am not sure if SAAB would still be alive.
I have been a SAAB enthusiast/collector for the past 23 years and I can say without hesitation, that Swade built SaabsUnited into the most important, informative and engaging SAAB site on the web. SaabsUnited is not only a daily read for me, but a multiple times/day read.
Thank you SAAB for this incredible hire and thank you Swade for all that you have and will continue to do for SAAB!!!! With Swade on board, my confidence level goes "through the roof".# 6March 15, 2011 -
Jason PowellSteven is in my opinion one of the most important hires that Saab has made since being an independent company. His Saabsunited site is viewed daily by owners and dealers and all industry type.# 7March 15, 2011
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Joakim NilssonCongrats to Saab for a great move!# 8March 15, 2011
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PierreBrilliant! Lots of rock stars in the house at Saab. I'm ready for them to start making some noise!# 9March 16, 2011
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LeeSmart move. Congratulations from a Saab owner in Alaska!# 10March 17, 2011
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SmithyThat's an admirable recruit, good job Saab!
Good luck Wade!# 11March 17, 2011 -
Guohua SunI am a Chinese, in my 18 years of age to have started like a SAAB. Now the new SAAB 95 make me crazy, I do not know why SAAB why did not the official website of the Chinese in China, I hope, because my English is very poor, they still use the Google translation, SAAB give me a dream, SAAB has given me A lot of moving, I have the most authentic SAAB cars made in China does not want to, I hope SAAB enter the mainland China market as soon as possible, this is the voice of many SAAB fans.# 12March 18, 2011
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TillyAFAIC that's the best aswner so far!# 15April 22, 2011
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