Source: Saab October 1, 2010
Saab Automobile sales lift off in Sweden
Saab Automobile today announced an important next step on the road towards becoming a successful independent company by posting strong sales on its Swedish home market. Saab Sweden’s sales registrations in September amounted to 1,022 vehicles, representing a +106% increase compared to the same month in 2009, and were the highest for a single month since 2008. After September, Swedish sales for the first nine months of the year surpassed last year’s figure for the same period.
This strong sales performance reflects an excellent response to the all new Saab 9-5 sedan from consumers and media alike and indicates Saab’s resurgence in both the private and the corporate sectors in Sweden. Model year improvements for the 9-3 range, including diesel engines with CO2 emissions of just 119 g/km, are also driving customer orders at the highest pace for Saab Sweden since 2008 and fuelling continued good registration numbers for October and November.Magnus Hansson, Regional Director Saab Sweden & Nordic at Saab Automobile, said: “These figures prove that Saab continues to gain traction in the market place of our important home market. As one of Saab’s three largest markets, Sweden is extremely important for the success of Saab overall and together with our dealers we will continue our efforts to promote the new 9-5 and 9-3 updates. Behind our brand and all product news we are confident that Swedish consumers will respond well and that we will build on this good sales momentum for Saab in Sweden. ”
Jan Åke Jonsson, CEO of Saab Automobile, added: “Saab continues to deliver on its business plan, and we expect our sales to increase still further as we continue to bring new cars and updates to the market. With the recent enhancements to our current range combined with the introduction of new cars in the near future, we fully expect Saab Sweden to build on this success over the coming months.”
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