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Saab Automobile is hosting 250 of the world's top media at its state-of-the-art production plant at Trollhättan in Sweden. They are hearing about what has been achieved so far, test driving the all new 9-5 sedan and receiving updates on the company´s future plans.
The two men responsible for Saab´s renaissance - Victor Muller, Saab Automobile Chairman and Spyker Cars CEO, and Jan Ake Jonsson, CEO of Saab Automobile — give candid assessments of progress and talk about their expectations for the success of the all new Saab 9-5.
Journalists attending are the first in the world to drive Saab's much-anticipated new flagship model, which arrives in dealerships this summer. Unusually for a car manufacturer launching a new product, Saab chose to host the event at its own factory, underlining the company´s commitment to its Scandinavian roots.
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PeterJust looked at UK pricing for the new 95. Are these people smoking dope ? Through their dumping of 95s they have destroyed the value of my 18 month old 95 and now they think they can command Audi prices. Pricing for fleets will of course be different but what about the private buyer ? Haven't they seen a Skoda Superb ? The build standard is far in excess of outgoing 95s and pricing is sensible. Go back to your roots SAAB.# 1June 2, 2010
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